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Press Release: Realtor Business Development Workshop

PRESS RELEASE Event Title: Realtor Business Development Workshop Date: October 23, 2014 Time: 8:30 AM PST to 2:00 PM PST Riverside, California (October, 2014) – On October 23 , 2014, at 8:30 AM PST to 2:00 PM PST, Eric Lawrence Frazier MBA,  President/CEO of the Power Is Now and National Sales Manager of Intercap Lending will be hosting an event entitled “ Realtor Business Development Workshop. The event will start with a welcome and overview of the agenda by Mr. Frazier followed by an Introduction of the Intercap Lending, the co-sponsor of the event.   Wayne Wyatt, President of the Inland Empire National Association of Real Estate broker will present the history of NAREB and the opportunities for career development and membership.  Session III is an Introduction of the Inland Valley Association of Realtors by IVAR President and CEO, Mark Dowling. The Inland Valley Association of Realtors offers Housing Data Reports and Reference Guides to give its members spe

How Much Should Your Emergency Fund Be?

     In life, we should expect the unexpected. I have had my share of unexpected events that resulted in financial difficulties and have seen many families get struck by the financial burden of unforeseen expenses. It doesn’t matter how much money you make or how well you plan, bad things can still happen. According to a survey conducted by the National Foundation for Credit Counseling in 2011, 64% of Americans do not have the money to pay for an emergency that costs $1000. Seventeen percent of the respondents said they would borrow from family or friends while another 17% said they would just have to neglect existing financial obligations. Either way, having insufficient savings in a special account for emergencies can and will drive you into debt. The added debt then creates another set of problems that exacerbates an already tenuous and fragile financial condition.       The years 2008 to 2013 were very challenging for my family and I. There were many unexpected things that hap

What to Look for in a Neighborhood When Buying a Home

Many people have made the mistake of falling in love with a home without even checking out the neighborhood.  You can never really fully love a house if you don’t like the neighborhood you are in. Buying a home is not the same as buying a television or computer. You cannot return a mortgage once you realize it’s not what you want.    I live in Riverside California which is in Southern California.  My family moved to So. Cal when I was three years old from Memphis Tennessee to San Bernardino. I moved to Riverside with my family 12 years ago so my daughters would be close enough to commute to the University of Riverside, since some of them had expressed interest in attending.   So although I am a Tennessean, I consider myself a Californian.  I love Riverside for two reasons: One, the cost of housing.  I live in a little mansion in Riverside in a great neighborhood that would have cost me millions in Orange County or Los Angeles.  Two, the community.  I live near the University of

The Profession of Real Estate . . . or is the word Profession an Overstatement? Part VI

Are you ready for an upgrade as a broker/owner? Then don't be afraid to fire people or to fire yourself.  It's better to have ten agents who are so busy you have to hire assistants to help them with their business than 200 agents of which 190 are performing below your standards.   It's time to raise the standards in our industry.  Having a NMLS license or BRE real estate agent or broker's license only means you can memorize answers, laws and codes for a test that you will rarely, if ever, need to recall for any transaction.  We all know this to be true.  Raising the bar or upgrading your team is not about the test or meeting educational requirements to get licensed.  It is also not about how many bodies you can recruit to fill the empty desks in your office.  It's about accountability and being willing to fire anyone on the team that is not supporting brand, meeting production and professionalism standard - including yourself.  You must send the right message t

The Profession of Real Estate . . . or is the word Profession an Overstatement? Part V

        ·           How do I look?  It really matters how you look.   Many real estate agents and mortgage consultants, both men and women, dress like they are in high school and look like they do not take the business of real estate or lending seriously.  If you have been out of high school for 10 to 30 years why haven't you grown up?  If you live and work in Hawaii then you might get away with a casual approach to your attire, but in the big city?  Give me a break!  Be a grown up and put on a suit and tie for God Sake!  Ladies, wear a dress or suit.  The purchase of a home is the most important decision that most people will make in their lifetime.  Can you dress up for it?  The transaction represents the acquisition of their greatest asset and liability and will be the catalyst to building wealth over time.  Respect the job and dress professionally every single day.  There are no casual days if you are in the office or working in the field.  Dress up for the client and as y

The Profession of Real Estate . . . or is the word Profession an Overstatement? Part IV

                 ·           Who am I attracting?  If you are attracting clients who are not interested in an advisory/consultancy relationship for the present or future transactions, but instead just want a one-night stand, they will always ask you to take less money.  The result is that you end up building a business model full of transactions and not relationships and that will ultimately fail.  Businesses need returning customers who value the services they provide to succeed.  When you are not building a relationship business fueled by referrals, but instead a transactional business built on walk-ins and advertising, your business may live, but will ultimately die because you are operating on very thin profit margins that are not sustainable for growth or survival.  Who are you attracting?         ·          Who am I professionally? You are devaluing your brand and putting yourself in a category you really don't want to be in because you do not have a Brand Pl