The Profession of Real Estate . . . or is the word Profession an Overstatement? Part II
What am I worth? If commission rates or interest rates are your only value proposition then you have no value at all. Get the training and coaching you need to develop the value that is within you and that needs to be brought out. You will never have the lowest rate in the market for very long. So why are you selling low commissions or low interest rates? It is because you are selling the transaction and not yourself. The vibe you give off is all about the transactional and not about the needs of the client and building a relationship with them. Transactional selling takes very little time and effort. Relationship selling takes a lot of time and effort and is 100 times more profitable. Agents and lenders who are transactional in their selling are that way because they lack the ability to articulate their value. They also may not have created a support team behind them to provide outstanding cust...