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Showing posts from June, 2014

The Profession of Real Estate . . . or is the word Profession an Overstatement? Part II

        What am I worth? If commission rates or interest rates are your only value proposition then you have no value at all.  Get the training and coaching you need to develop the value that is within you and that needs to be brought out.  You will never have the lowest rate in the market for very long.  So why are you selling low commissions or low interest rates?  It is because you are selling the transaction and not yourself.  The vibe you give off is all about the transactional and not about the needs of the client and building a relationship with them.  Transactional selling takes very little time and effort.  Relationship selling takes a lot of time and effort and is 100 times more profitable.   Agents and lenders who are transactional in their selling are that way because they lack the ability to articulate their value.  They also may not have created a support team behind them to provide outstanding customer service and the time they need for the relationship selling proc

The Profession of Real Estate . . . or is the word Profession an Overstatement? Part I

I was interviewed on a radio show in Florida and was asked the following question:  "How did you get the idea to create The Power Is Now Radio?"  I shared my story, which is available on the website under the About Us section, and as I was sharing the story, I realized in that moment how important The Power Is Now Radio is to me as a real estate and lending professional.  In August I will celebrate 5 years of broadcasting.  The Power Is Now is important to me because it represents my first major step in demonstrating that my value as a Lending and Real Estate Professional in a very public way, and that my value does not rest solely in the product, cost, terms or interest rates of what I and my team are offering.  It is ridiculous to think that way when you really think about it, but that is how most real estate agents look at mortgage professionals and many consumers look at real estate agents.  You are only as good as your last deal is the age old mantra in our professional

10 Steps to Lower Your Utility Bill Now

If you ever had the opportunity to live with the Frazier family for more than one day you would constantly hear me telling my 18 year old daughter Raela to turn off the lights.  That girl always leaves the light on in her bathroom and bedroom.  She is the last of the Frazier Girls who is still at home and just graduated high school and will be moving into her College dorm at Cal Poly Pomona in September.  I have mixed feelings about her staying on campus but the utility bills will go down.  That I know for sure.  Children think that electricity and water is free and of course it is not.  My utilities are high and continue to rise because I am running the air conditioner and running the swimming pool filter and not taking enough measures to reduce these expenses.  It's time to start now.  To say that Americans rely on electricity too much is an understatement. According to a study conducted by the World Bank in 2013, the average American consumes 13,395 kilowatt hours of electric p