The Power Is Now Media Inc.

PRESS RELEASE Event Title: Realtor Business Development Workshop Date: October 23, 2014 Time: 8:30 AM PST to 2:00 PM PST Riverside, California (October, 2014) – On October 23 , 2014, at 8:30 AM PST to 2:00 PM PST, Eric Lawrence Frazier MBA,  President/CEO of the Power Is Now and National Sales Manager of Intercap Lending will be hosting an event entitled “ Realtor Business Development Workshop. The event will start with a welcome and overview of the agenda by Mr. Frazier followed by an Introduction of the Intercap Lending, the co-sponsor of the event.   Wayne Wyatt, President of the Inland Empire National Association of Real Estate broker will present the history of NAREB and the opportunities for career development and membership.  Session III is an Introduction of the Inland Valley Association of Realtors by IVAR President and CEO, Mark Dowling. The Inland Valley Association of Realtors offers Housing Data Reports and Reference Guides to give its members spe

     In life, we should expect the unexpected. I have had my share of unexpected events that resulted in financial difficulties and have seen many families get struck by the financial burden of unforeseen expenses. It doesn’t matter how much money you make or how well you plan, bad things can still happen. According to a survey conducted by the National Foundation for Credit Counseling in 2011, 64% of Americans do not have the money to pay for an emergency that costs $1000. Seventeen percent of the respondents said they would borrow from family or friends while another 17% said they would just have to neglect existing financial obligations. Either way, having insufficient savings in a special account for emergencies can and will drive you into debt. The added debt then creates another set of problems that exacerbates an already tenuous and fragile financial condition.       The years 2008 to 2013 were very challenging for my family and I. There were many unexpected things that hap

Many people have made the mistake of falling in love with a home without even checking out the neighborhood.  You can never really fully love a house if you don’t like the neighborhood you are in. Buying a home is not the same as buying a television or computer. You cannot return a mortgage once you realize it’s not what you want.    I live in Riverside California which is in Southern California.  My family moved to So. Cal when I was three years old from Memphis Tennessee to San Bernardino. I moved to Riverside with my family 12 years ago so my daughters would be close enough to commute to the University of Riverside, since some of them had expressed interest in attending.   So although I am a Tennessean, I consider myself a Californian.  I love Riverside for two reasons: One, the cost of housing.  I live in a little mansion in Riverside in a great neighborhood that would have cost me millions in Orange County or Los Angeles.  Two, the community.  I live near the University of

Are you ready for an upgrade as a broker/owner? Then don't be afraid to fire people or to fire yourself.  It's better to have ten agents who are so busy you have to hire assistants to help them with their business than 200 agents of which 190 are performing below your standards.   It's time to raise the standards in our industry.  Having a NMLS license or BRE real estate agent or broker's license only means you can memorize answers, laws and codes for a test that you will rarely, if ever, need to recall for any transaction.  We all know this to be true.  Raising the bar or upgrading your team is not about the test or meeting educational requirements to get licensed.  It is also not about how many bodies you can recruit to fill the empty desks in your office.  It's about accountability and being willing to fire anyone on the team that is not supporting brand, meeting production and professionalism standard - including yourself.  You must send the right message t

        ·           How do I look?  It really matters how you look.   Many real estate agents and mortgage consultants, both men and women, dress like they are in high school and look like they do not take the business of real estate or lending seriously.  If you have been out of high school for 10 to 30 years why haven't you grown up?  If you live and work in Hawaii then you might get away with a casual approach to your attire, but in the big city?  Give me a break!  Be a grown up and put on a suit and tie for God Sake!  Ladies, wear a dress or suit.  The purchase of a home is the most important decision that most people will make in their lifetime.  Can you dress up for it?  The transaction represents the acquisition of their greatest asset and liability and will be the catalyst to building wealth over time.  Respect the job and dress professionally every single day.  There are no casual days if you are in the office or working in the field.  Dress up for the client and as y

                 ·           Who am I attracting?  If you are attracting clients who are not interested in an advisory/consultancy relationship for the present or future transactions, but instead just want a one-night stand, they will always ask you to take less money.  The result is that you end up building a business model full of transactions and not relationships and that will ultimately fail.  Businesses need returning customers who value the services they provide to succeed.  When you are not building a relationship business fueled by referrals, but instead a transactional business built on walk-ins and advertising, your business may live, but will ultimately die because you are operating on very thin profit margins that are not sustainable for growth or survival.  Who are you attracting?         ·          Who am I professionally? You are devaluing your brand and putting yourself in a category you really don't want to be in because you do not have a Brand Pl

        ·          Can I sell or do I take orders? Can you sell?  If you yes what are you selling?  Is it your product knowledge?  Your market knowledge, low commission rates or low interest rates?  There will always be competitors with deeper pockets than you have and will take the business even if they lose money.  Their plan is to drive you out of their market.  Ironically, they are usually the ones to leave the market first because red never looks good on a balance sheet or profit and loss statement.  “Can you sell?” is really an unfair question because I can tell you I have never talked anyone into anything in 33 years.  What I do is demonstrate my ability to understand their needs and give them confidence in my ability to meet their needs and ask for the opportunity to serve them. And I close all the time.  It is rare when a client says no to me. If you don't believe me and you are a realtor, send me a client and I will prove it.  Today we don't really sell.  Maybe w

        What am I worth? If commission rates or interest rates are your only value proposition then you have no value at all.  Get the training and coaching you need to develop the value that is within you and that needs to be brought out.  You will never have the lowest rate in the market for very long.  So why are you selling low commissions or low interest rates?  It is because you are selling the transaction and not yourself.  The vibe you give off is all about the transactional and not about the needs of the client and building a relationship with them.  Transactional selling takes very little time and effort.  Relationship selling takes a lot of time and effort and is 100 times more profitable.   Agents and lenders who are transactional in their selling are that way because they lack the ability to articulate their value.  They also may not have created a support team behind them to provide outstanding customer service and the time they need for the relationship selling proc

I was interviewed on a radio show in Florida and was asked the following question:  "How did you get the idea to create The Power Is Now Radio?"  I shared my story, which is available on the website under the About Us section, and as I was sharing the story, I realized in that moment how important The Power Is Now Radio is to me as a real estate and lending professional.  In August I will celebrate 5 years of broadcasting.  The Power Is Now is important to me because it represents my first major step in demonstrating that my value as a Lending and Real Estate Professional in a very public way, and that my value does not rest solely in the product, cost, terms or interest rates of what I and my team are offering.  It is ridiculous to think that way when you really think about it, but that is how most real estate agents look at mortgage professionals and many consumers look at real estate agents.  You are only as good as your last deal is the age old mantra in our professional

If you ever had the opportunity to live with the Frazier family for more than one day you would constantly hear me telling my 18 year old daughter Raela to turn off the lights.  That girl always leaves the light on in her bathroom and bedroom.  She is the last of the Frazier Girls who is still at home and just graduated high school and will be moving into her College dorm at Cal Poly Pomona in September.  I have mixed feelings about her staying on campus but the utility bills will go down.  That I know for sure.  Children think that electricity and water is free and of course it is not.  My utilities are high and continue to rise because I am running the air conditioner and running the swimming pool filter and not taking enough measures to reduce these expenses.  It's time to start now.  To say that Americans rely on electricity too much is an understatement. According to a study conducted by the World Bank in 2013, the average American consumes 13,395 kilowatt hours of electric p