The Profession of Real Estate . . . or is the word Profession an Overstatement? Part VI
Are you ready for an upgrade as a broker/owner?
Then
don't be afraid to fire people or to fire yourself. It's better to have ten agents who are so busy
you have to hire assistants to help them with their business than 200 agents of
which 190 are performing below your standards. It's time to raise the standards in our
industry. Having a NMLS license or BRE real
estate agent or broker's license only means you can memorize answers, laws
and codes for a test that you will rarely, if ever, need to recall for any transaction. We all
know this to be true. Raising the bar or
upgrading your team is not about the test or meeting educational requirements to get licensed. It is also not about how many bodies you can recruit to fill the empty desks in your office. It's
about accountability and being willing to fire anyone on the team that is not
supporting brand, meeting production and professionalism standard - including
yourself. You must send the right
message to members on the team who are doing the right things and demonstrate to
them that you support what they bring to the company and are thankful for the
great work they do and the great environment they create. Your top 10% want to hear it and see it in
you. This is an issue for all local firms. Brokers/owners that continue to allow poor
production, unprofessional conduct, unprofessional attire and the other issues I have mentioned will see it affect their brand, agent and loan consultant
retention and profitability. It's time
to upgrade your agents and loan consultants and set a new standard for your
office. It is time for you to upgrade
yourself or fire yourself and hire someone who can lead like you would like to
lead but cannot. Less is more. Quality is everything. Give the
professional members on your team who are profitable an assistant and the support they need to grow.
Be slow to hire new people unless they are extraordinary and quick to fire people
who do not represent the brand. Real
Estate and lending is not for everyone and we must be more selective in who we
hire. To the real estate firms that take
raising the bar seriously, start firing agents that hurt the brand regardless
of their production. Adhere to a very strict professional code of conduct on
everything as you will be respected by the business community and by the
consumers who want to know that you take the business of real estate seriously. Most importantly you will grow and
prosper the right way. Most employees desire accountability, and will
thrive in an environment that has structure, offers coaching, and holds
them accountable. If you are a broker/owner,
provide this level of support and watch what happens. Watch your productivity and profitability go
through the roof. More importantly,
watch the value of your brand go up, the work environment improve, and all the
problems normally associated with hiring the wrong agents, loan officers and
staff completely go away. Are
you ready for an upgrade?
Be the Industry Professional you
know you need to be in your business. Your Power Is Now!
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